icebreaker AW24 Range is stylishly sustainable

In a world cluttered with synthetic fibres and environmental concerns, icebreaker emerges as a beacon of innovation and sustainability in the realm of performance clothing.

Born in the heart of New Zealand, this premium brand is not just about fashion; it’s a movement towards conscious living, offering elite performance wear with a radical twist – Merino wool without the plastic.

Icebreaker caters to the discerning adventurer, crafting garments that are not only beautifully designed but also engineered to harness the natural properties of Merino wool. From temperature regulation to odour control, icebreaker’s apparel ensures unparalleled comfort during even the most demanding outdoor pursuits.

Founded in 1995 in Wellington, icebreaker has been a pioneer in the natural, ethical, and sustainable garment industry. With a commitment to eliminating plastic from its range, the company openly shares its journey towards sustainability. Currently, icebreaker stands at an impressive 96.14% plastic-free, utilizing bio-based materials like corn and castor bean oil for its polymer fibres.

icebreaker’s Global Director of Materials and Innovation, Jordi Beneyto Ferre, leads the charge towards a plastic-free future. He emphasizes a shift towards natural materials, harnessing the inherent properties of Merino wool for performance benefits. Comfort reigns supreme, with garments designed to be versatile across various activities, from running to mountain hiking to snow sports.

Icebreaker’s AW24 collection introduces a host of new additions, including innovative pieces like the ZoneKnit™ Seamless collection. This seamless range, crafted from Merino, Tencel, and Lyocell, epitomizes elevated performance wear, featuring an array of activewear essentials for women.

The collaboration doesn’t stop there. Icebreaker prioritizes traceability and ethical sourcing, working closely with The New Zealand Merino Company and participating in the ZQRX regenerative program. Partnerships with suppliers like James Hore and Liv Shaw, who farm Nokomai Station in Southland, ensure top-quality Merino wool while promoting biodiversity and responsible land management practices.

As consumers increasingly seek sustainable alternatives, icebreaker stands at the forefront of the movement, offering not just clothing but a lifestyle rooted in environmental stewardship. With its AW24 range, icebreaker invites adventurers to embrace the journey, knowing that every step taken is a step towards a greener, more sustainable future.

The North Face and icebreaker join forces

Leading outdoor performance brand The North Face and New Zealand-born pioneers of sustainable merino apparel icebreaker, are joining forces to launch their first-ever 100% plastic-free capsule collection this April.

Crafted to wear on everyday urban and natural adventures, this collection has both men’s and women’s styles, blending icebreaker’s high-quality merino wool and The North Face’s urban street style and functionality – taking you from the trails to mountain hikes and every activity in between.

Made with an innovative blend of merino wool and TENCEL Lyocell, the 100% plastic-free collection awakens a new era of conscious adventure wear, making a bold statement of environmental responsibility. 

Stand-outs include: 

The North Face × icebreaker Men/Women Merino 200 RealFleeceTM Zip Hoodie (AU $439.99 / NZ$489.99) – A lightweight, versatile merino mid-layer perfect for on-the-go exploration.

The North Face × icebreaker Men/Women Merino 200 SS Tee (AU $179.99 / NZ $199.99) – A 100% merino T-shirt offering versatile style for both urban and natural landscapes.

The North Face × icebreaker Men/Women Merino Pants (AU $329.99 / NZ $359.99)- Technical adventure pants, ensuring all-day comfort in any environment.

For those ready to embark on their next adventure in style and conscience, explore icebreaker’s AW24 collection and join the movement towards sustainable performance wear.

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Kate Webster is a world traveller, ocean lover and conservation warrior who is determined to make every moment count for not only herself but the world around her. This has inspired Kate to translate those moments and share them through her storytelling. A dedicated David Attenborough and Jane Goodall fan, Kate has delved into the world of wildlife and conservation travel to bring awareness.