Singita’s Elevated Spaces for African art
Singita is embarking on a journey to transform its existing boutique and gallery (B&G) concept to celebrate Africa’s growing art status with two art gallery spaces at lodges in South Africa – soon to be rolled out at other lodges.
The expertly curated collection on show demonstrates contemporary African artwork and collectables, highlighting the creativity of the continent, and includes works by renowned artists as well as rising talent.
The sale of investment art aligns with our 100-year purpose – a percentage of the proceeds supports its NGO partner, Singita Lowveld Trust, for small and medium enterprises, with a focus on female artists. In time, Singita will also introduce artists in residency, and an auction for conservation.
Singita’s roots in Africa have always informed its vision for the future, and the creativity of its people inspires the heart and soul of their spaces. These all-important links to the history and heritage of Africa resonate profoundly with Singita guests.
More than ever before, an increasing spirit of regeneration and renewal is placing Africa on the world stage and striking a chord with travellers from all over the globe. And with a guest experience that is constantly evolving, Singita is embarking on a journey to transform and finetune their existing boutique and gallery concept to echo this spirit and reflect Africa’s growing status as a place of artistic renown. Most recently, this takes the form of an extensive expansion of their African art offering, further aligning it with their overarching vision.
Boutique Manager Phumzile Mgiba said, “We want to celebrate Africa’s rich cultural heritage, its unique places and people, and the beautiful stories and experiences that have shaped who they are.”
The gallery at Singita Sabi Sand is the first of the spaces where guests will be able to acquire works by renowned artists and emerging new talent across creative disciplines.
“By creating a space dedicated to contemporary art from Africa, Singita is showcasing the talent and creativity that is so prolific on the continent. The works displayed at the new B&G space in Singita Sabi Sand embody this direction, and we will continue to build on its remarkable momentum across all of our regions.”Chief Strategist at Singita Lindy Rousseau
The reputation and renown of the artists involved can only serve to elevate the stature of African art – this will be beautifully demonstrated at Singita Kruger National Park, the home of the second gallery which launches in a few weeks, where a much-anticipated piece by the multi-award-winning Athi-Patra Ruga will have pride of place.