G Adventures’ ‘Jane Goodall Collection’ supports Conservation and Responsible Wildlife Tourism
For the first time since it launched in 2016, G Adventures is updating its exclusive Dr. Jane Goodall-endorsed collection of wildlife-focused tours for 2020 with adventures in Indonesia, Botswana, Belize, the Northwest U.S., mainland Ecuador, the Arctic and Antarctic, and other diverse destinations around the globe.
The update adds 12 new tours to the Jane Goodall Collection, which were each selected with the endorsement of the nonprofit Jane Goodall Institute of Canada, and brings the full program of branded experiences to an even 20 trips in total.
All trips in the collection, which includes itineraries across several of G Adventures’ travel styles, are endorsed by the renowned U.N. Messenger of Peace, whose Institute protects endangered species through conservation strategies that incorporate the needs of local communities, with the understanding that helping people saves wildlife.
Since it launched, the Jane Goodall Collection of tours has welcomed close to 15,000 travellers from around the world. G Adventures hopes to grow that figure to 20,000 or more travellers over the next three years, explained G Adventures Brand Manager Amanda Dunning, exposing even more people to the Institute’s goal of encouraging societies to recognize the central role we play in the well-being of animals and habitats.
G Adventures’ animal welfare policy was and continues to be a key factor in Dr. Goodall’s support, explained Jane Goodall Institute of Canada’s CEO, Andria Teather.
“Partnering with companies who share our values is a priority for JGI. G Adventures is one of those companies that understands and appreciates our work and is prepared to support it. We are extremely grateful for G Adventure’s support,” she said.
The partnership between the Jane Goodall Institute of Canada and G Adventures goes well beyond commercial ties. To date, G Adventures has donated more than $100,000 in funds and travel assistance to support the conservation mission of Dr. Goodall’s nonprofit institute, which has chapters around the world. Earlier this year, the tour operator brought its travellers more actively into the effort with a ‘G for Goodall’ campaign — donating $85 per customer for every Jane Goodall Collection tour that was booked across the globe between April 1-5, the week Dr. Goodall celebrated her 85th birthday. More than $8,000 were raised that week alone.
In 2015, Dr. Goodall gave her support to the G Adventures Animal Welfare Policy, which governs the small group tour operator’s more than 750 trips in 120+ countries around the globe, ensuring the protection and freedom of all animals when travelling. That operational commitment, along with Goodall’s endorsement, paved the way for the first-of-its-kind partnership in the tourism industry: the Jane Goodall Collection.
G Adventures Vice President of Social Enterprise and Responsible Travel, Jamie Sweeting, explained the importance of partnerships in ensuring the tour operator’s best-in-class commitments around animals:
“For many years we have been committed to ensuring that no people or animals are harmed either intentionally or unintentionally by our tours. Jane Goodall’s recognition of our work to protect animals spurred us to take our work in this area to the next level. Together with World Animal Protection, the World Cetacean Alliance and the Jane Goodall Institute we have strengthened our protections even further. We strive to be the best we can be in this vital area of our business, and empower our travellers to do the same in their own adventures.”
G Adventures founder and owner Bruce Poon Tip, whose admiration of Jane Goodall first paved the way for the trailblazing collaboration, added: “I am so proud of this partnership and these trips. Dr. Goodall has long been –and continues to be– an inspiration to me as a traveller, a father, and a social entrepreneur. If we can spread some of her endless optimism and compassion for local communities and the planet’s wildlife among new generations of travellers and changemakers, we will spark a ripple effect that can do wonders for this world.