When a country is crowned the happiest in the world for seven years straight, you start to wonder: what’s their secret? In Finland, it turns out, happiness is deeply rooted in simplicity—clean air, peaceful forests, cold plunges after a hot sauna, and a national respect for nature that goes beyond words. It’s not just a lifestyle; it’s a legacy. And it’s no surprise that this Nordic wonderland is now leading the way as one of the world’s most sustainable tourism destinations.
Whether you’re wandering the mossy trails of Lapland or soaking in a sleek modern sauna with a lakeside view, Finland invites you to slow down, reconnect, and experience joy through the natural world—and do it all with a lighter footprint.
What Makes Finland a Leader in Sustainable Travel?
Finland’s sustainability efforts aren’t just ticking boxes—they’re rooted in values. The country’s approach aligns with the UN Sustainable Development Goals, balancing ecological care with socio-cultural respect and economic prosperity. It’s all about preserving the magic of Finland for locals and visitors alike.
Sustainability matters because we love to travel. And in Finland, mindful tourism is made easy for everyone. You’ll see it in the way nature is protected, local culture is honoured, and conscious choices are supported at every turn.
8 Ways Finns Experience Sustainable Happiness
- Embrace the Sauna Life
With nearly 3 million public and private saunas, there’s no better place to steam, sweat, and swim. Choose eco-certified saunas for an experience that’s as good for the planet as it is for your soul. - Roam Freely with Everyman’s Rights
Thanks to jokamiehenoikeudet, or “Everyman’s Rights,” everyone has the freedom to hike, pick berries, swim in lakes, and camp in nature—just remember to respect the environment as you go. - Eat Local and Seasonal
Finnish cuisine is deeply seasonal and delightfully local. Try dishes made with wild mushrooms, lake fish, reindeer, and foraged herbs. Support restaurants and markets that celebrate zero-waste cooking and partner with local producers. - Chase the Northern Lights—Responsibly
When visiting Lapland, book with eco-conscious operators who reduce emissions, avoid wildlife disturbance, and keep group sizes small so the only thing lighting up the sky is the aurora. - Stay at Sustainable Stays
Keep an eye out for the Sustainable Travel Finland (STF) label when choosing accommodation. Whether it’s a glass igloo or urban boutique hotel, STF-certified places are third-party audited for sustainability and ongoing improvement. - Travel Slow, Travel Smart
Public transport in Finland is reliable and efficient, but if you can, go even slower. Walk, bike, ski, or paddle your way through forests, coastlines, and cities. It’s good for the planet, and even better for your soul. - Spot the Green Label
As you plan, look for the STF label—a green marker showing that a company has met rigorous sustainability standards. If you’re torn between two options, go with the one that’s proudly sustainable. It’s an easy choice with a lasting impact.
Take the Sustainable Finland Pledge
Finland invites travellers to go beyond sightseeing and become part of something bigger: a movement for mindful, responsible tourism. The Sustainable Finland Pledge is a simple promise to travel with care—for nature, for people, and for culture.
By taking the pledge, visitors commit to small actions that make a big difference, like choosing eco-certified accommodations, supporting local businesses, respecting cultural heritage, and leaving natural spaces as they were found. It’s not about perfection—it’s about intention. And in a country where sustainability is second nature, you’ll find it easier than ever to explore consciously.
So before you head out to chase the northern lights or soak in a smoke sauna, take the pledge—and become part of preserving the joy and beauty of Finland for future generations.
Travelling Sustainably
Whether in Finland or around the world, travelling sustainably goes beyond eco-friendly hotels or public transport. It’s a way of thinking and living:
Think Climate and Nature
Finland has an action plan to reduce its national carbon footprint and encourages visitors to do the same. Choose low-impact ways to get around and travel in the off-peak seasons to spread tourism more evenly.
Have Respect for Heritage
Whether it’s Indigenous culture or local village customs, honouring the people and traditions you encounter is key. Listen, learn, and support authentic experiences that strengthen our cultural heritage.
Buy and Support Local
From handcrafted goods to seasonal meals, supporting local businesses means you’re investing in the communities. And yes, it tastes and feels good, too.
